Although London is a cosmopolitan city, its fashion scene is one dimensional.

When we think of Fashion Weeks, we often only think of the luxury, in-demand mega brands, whilst less established brands are generally forgotten, and not given a platform.

The W Fashion Week was created to raise the profile of upcoming designers and creatives in the fashion industry by providing a platform for them to showcase their collections, whilst also granting full access into the closed doors of the industry to fashion lovers who are not regarded outside of established buyers, media personnel or influencers.