- Build Your Own Media List: Research and record details of your key media contacts and log them in order of priority; for example, if your company sells beauty products to consumers, your top media contacts may be owners of specific beauty brands, followed by editors of national newspaper beauty pages, followed by your 'trade' list, which will include all relevant magazines, again listed in order of importance to your business.
- Social Media Engagement: If you want to find your customers on social media, target them and communicate with them on a regular basis. They are a fantastic way to reach a large number of people for free. The most important thing is to ensure that your customers use Facebook, Twitter, and YouTube.
- Speaking Opportunities: Offer to speak at events or host your own, and invite journalists and partner companies to join you. Although public speaking is not everyone's favourite pastime, it is an effective and memorable method of communication.
- Interacting with your own circle: Engage with others! Tell your suppliers, friends, relatives, and even the postman about the wonderful things your company does. And, of course, solicit testimonials from your customers – it's free publicity!
- Know a little about everything: Making sure you know a little bit about different industries, such as fashion, beauty, and food, will keep you in the loop of what's going on and make you more diverse.
