The beauty brand has launched a new campaign to celebrate the makeover of the company. The beauty brand is an online makeup brand and specialises in makeup and skincare. The aim of the rebranding is to highlight the brand's vision of diversity in beauty to their customers. Cult beauty have stated in relation to the rebrand, “this rebrand is an exciting opportunity for Cult Beauty to meaningfully reintroduce ourselves to our diverse community of beauty lovers”. Alongside the rebrand of the brand they have also created a new tagline,” for the love of beauty”. The company was founded by Alexia Inge in 2008 after stating that she was “exhausted to the bone” after being part of the beauty business for over 15 years. Staff commented stating that since her leave that the company had changed for the worse, “it seemed like every week someone is leaving”. Let's see if this rebranding of Cult beauty will be a revolution for the business and not a repeat of the past.
