The beauty brand Cult Beauty, has recently launched a rebranding of the company. To mark this occasion, the brand has launched a UK pop-up in London at Protein Studios in Shoreditch, from the 9th to the 10th of November. The pop-up had a “playful” aesthetic and vibe, which contributes to the new rebranding. The brand has stated that the pop-up will entail “promising products and experiences to inspire experimentation and play." Some of the products during the pop-up show will feature 13 of the most popular brand products, which range from the following brands: Vieve, Simihaze, Summer Fridays, and Medik8. The add-ons to the pop-up show that create the playful atmosphere are the bespoke beauty vending machines and the use of having the chance to win exclusive prizes.
