Launched in 2019 by British-born designer Georgie Crossley, GeeGee Collection is redefining contemporary womenswear with its unique blend of luxury craftsmanship and bold, bohemian spirit. Each piece in the collection—whether a flowing dress or an intricately embellished accessory—is entirely crafted by hand, showcasing the brand's commitment to creating one-of-a-kind garments that are as refined as they are expressive. With fabrics meticulously hand woven in Italy and France, and garments expertly crafted in the UK and EU, GeeGee Collection radiates a sense of timeless elegance and artisanal excellence.
Central to the brand's identity is its focus on sustainability and ethical production practices. By using only the finest materials and working with skilled artisans, GeeGee Collection ensures that each piece is not only visually stunning but also environmentally conscious and socially responsible. The brand is now set to expand into home decor, introducing handmade cushions that mirror the same craftsmanship and quality seen in its fashion pieces, further solidifying GeeGee Collection as a purveyor of timeless, artisanal luxury.
Since its inception in 2019, GeeGee Collection has stood out in the crowded world of fashion for its commitment to handcrafted, artisanal quality. Founded by British designer Georgie Crossley, the brand focuses on creating unique luxury womenswear and swimwear using fabrics that are handwoven by skilled artisans in Italy and France. Crossley's dedication to slow fashion and traditional craftsmanship sets GeeGee Collection apart from the fast-fashion industry, offering garments that are more than just clothing—they're wearable works of art.
For Crossley, fashion is about expressing individuality through bold prints and unique fabrics. "Everything I design is handmade," she says. "The fabrics are handwoven, bringing back traditional artisanship, as opposed to mass-produced fast fashion from the Far East." This ethos is the cornerstone of GeeGee Collection, where each piece is carefully crafted to ensure it's both beautiful and one-of-a-kind.
The journey began with outerwear—bold, statement-making coats and jackets designed to bring a splash of personality to any outfit. The brand’s success with these pieces led to the expansion into other areas, including dresses, trousers, and more recently, swimwear. Crossley continues to push the boundaries of her design by blending unique fabrics, such as silk coupe with metallic accents, into versatile pieces like her current favourite, the circus cape. "It’s striking, you can wear it to the beach or on a night out—it’s truly versatile," she notes.
At the heart of GeeGee Collection is a commitment to sustainability. Each item is designed and made in small batches, ensuring that nothing goes to waste. Crossley works on a non-seasonal basis, which allows her to avoid the pitfalls of overproduction while keeping pieces in the collection as long as they remain relevant. This approach has resonated with her customers, who value the timeless quality and exclusivity that GeeGee Collection offers.
Crossley's journey into fashion began with her studies at the University of Manchester and an internship with Alexander McQueen, followed by work at Jenny Packham, where she honed her skills in embellishment design. However, her experience working in a factory in China, producing for major American brands, was a turning point. Witnessing the large-scale, impersonal nature of mass production motivated her to create a brand that valued quality over quantity.
Looking ahead, GeeGee Collection is poised to expand its swimwear line, building on the success of its circus-inspired collection, which features intricately designed fabrics embellished with metallic threads. "I’m focusing on unique fabrics, with no plain swimsuits—they all have something special about them," Crossley says. This dedication to creating distinctive pieces will ensure that GeeGee Collection continues to stand out in a market increasingly dominated by fast fashion.
As Crossley reflects on her journey, she offers advice to aspiring designers: "Start small, even while working a full-time job. Save enough to create your first samples, and take the risk. I wish I had started sooner." With a brand rooted in tradition, quality, and innovation, GeeGee Collection is set to continue its path as a leader in sustainable, artisanal fashion for years to come.
