The Gen Z icon, singer Olivia Rodrigo, is the new global brand ambassador for the L’Oreal brand Lancome. The singer-songwriter will also be the face of new campaigns for the beauty brand in the future. Olivia Rodrigo has commented on her new role and has stated to Global Cosmetics, “Lancome is an iconic and timeless brand that promotes beauty from within, and I am honoured to be part of their amily." The international brand president, Francoise Lehman, has stated, “I am incredibly proud to welcome Olivia to the Lancôme family. Were all captivated by her striking personality and immense talent," she stated to Global Cosmetics. They love that Olivia will be a valuable global brand ambassador because of her connection to the younger generation and the global influence that she obtains.
