The role of the creative director has become more complex and increasingly desirable by more and more brands, evolving to include much more past designing collections and focusing more on social media, advertising campaigns, and global brand vision.
French luxury fashion house Lanvin has named American recording artist Future, as the first creative director of its Lanvin Lab concept.
Future is a visionary whose artistic influence extends way beyond music and entertainment and resonates throughout broad swathes of contemporary culture today,” the brand stated in its latest Instagram post.
The first collection with Future will be unveiled in autumn this year and will focus on music.
