Estee Lauder’s new CEO, Stephane de La Faverie, has put in place his new plan for the fashion brand Estee Lauder. He has an agenda to rebuild the brand, cut costs, and prove assurance for investors that the company will become a success under his new leadership. One of the plans that will be enforced is the “profit growth and recovery plan,” which will be put in place to enhance the company’s financial performance globally and to expand worldwide. William P. Lauder, the executive chairman of the company, stated, “Stephane’s deep-rooted industry and operational expertise, and his collaborative and dynamic approach. We are excited to see what Stephane de La Faverie will be to an American luxury brand.