The Austrian jeweller's latest holiday campaign has been released and it contains none other than Ariana Grande. Swarovski wants to promote the idea of “joyful extravagance” and the jewellery being of a mixed price point and value allows no one individual to be excluded from the ‘mix luxury’, stated CEO, Alexis Nasard. The campaign is titled “the party of dreams”, The campaign is full of sparkles, bright and bold colours and plenty of glitter, Swarovski truly captured the joy of Ariana Grande’s brand. The singer, song writer is seen dancing in the jewellery from the brand's latest holiday collection with a diverse range of models. Swarovski has chosen an expressive approach for this campaign and we look forward to what will be created within their next campaign.
