Victoria Beckham has launched a popup event at the Highline historical park inNew
York to promote the coming of her fragrance 21:50 Rêverie. During Victoria
Beckham’s speech she explains how the inspiration of the fragrance was when she
and her husband, David Beckham took a trip to Java,Indonesia. During the trip they
had an open-air dinner where David lit up the landscape surrounding their dinner and
the time that this took place was 21:50, hence the name of the fragrance being
21:50. This is how Victoria described the dinner between them “He surprised me by
lighting tea lights in the rice fields all around us, so these twinkly lights [in the pop-up]
represent the tea lights in Java,”. How romantic that the inspiration of her fragrance
was named after a dinner with her husband, David. A sculpture of the fragrance was
in the pop up show and also fragrance samples surrounding it. Contained were also
key notes of the ingredients of the fragrance, being gourmand, vanilla, cedarwood
and tonka bean. Within the event there was also a “manifestation wall” and visitors
were able to add a personal note. The pop up show was personal as well as
celebratory.
