Founded by Anastasiya Halaburda, Bonifique is a luxury fashion brand that blends sport-chic aesthetics with vintage-inspired elegance. Drawing inspiration from the tennis courts of Europe and the refined world of privileged travel, Anastasiya has crafted a unique identity for her brand that stands apart from others in the industry. We sat down with her to discuss Bonifique’s ethos, her personal style, and the journey of creating a successful fashion label.
What started as a small online shop with limited inventory quickly evolved into a thriving brand that seamlessly merges adventure, fashion, and sport. The heart of Bonifique lies in its ability to create unique experiences for those with a passion for exploration and an active lifestyle.
A Global Impact on Sports Fashion
By May 2023, Bonifique was being celebrated by customers for "turning the world around in sports fashion." This accolade came on the heels of the launch of a new sports collection that captivated audiences worldwide. The designs embodied a blend of performance and style, appealing to athletes and travelers alike. Among its early triumphs, Bonifique made headlines when tennis star Aslan Karatsev, ranked 14th in the ATP, donned the brand's tennis apparel at both Wimbledon and the US Open in July and August 2023.
Expanding the Vision
In December 2023, Bonifique took another step forward by opening its first showroom boutique and design laboratory in Minsk, Belarus. This new space serves as both a retail hub and a creative studio, where the brand’s core team designs its signature collections. The team, led by CEO Anastasiya Halaburda and supported by key figures such as Yahor Yatsyk, Volha Alistratava, and Elena Halyuta, continues to develop innovative designs that resonate with their adventurous audience.
Bonifique’s collections are far from ordinary. Each one tells a unique story, often inspired by major global sporting events or travel experiences. Their spring 2024 tennis collection, for instance, draws inspiration from Roland Garros, while other collections, like "Play & Travel" and "Swiss 60's," reflect the brand's deep-rooted love for wanderlust.
Tennis-Inspired Elegance
Anastasiya’s designs are deeply influenced by her love of tennis and the grand environments that accompany the sport. "Tennis aesthetics during grand slam tournaments and the astonishing courts around Europe inspire me," she explains. But it’s not just tennis that feeds her creativity—she’s also influenced by spa resorts and vintage styles from the '60s and '80s, elements that lend her collections an air of timelessness.
Her background as a professional tennis player has been central to Bonifique’s DNA. Anastasiya began playing tennis at the age of 8 and has used her intimate understanding of the sport to inform her designs. “My personal style and the brand’s style are both sport chic and relaxed. I want to give athletes and travelers something extra comfortable and high-quality,” she says.
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Standing Out in a Crowded Fashion Industry
One of the most critical aspects of the fashion industry, according to Anastasiya, is originality. "Many brands copy each other's style, following the flow of fashion, but few stand out and give customers something truly unique." Bonifique is committed to providing just that—an elegant fusion of comfort, style, and luxury, without compromising individuality.
In her pursuit of quality, Anastasiya pays close attention to the fabrics she uses. "We are trying to find the highest and softest fabrics so that our customers feel their best, whether they are traveling or playing sports. Sport fabrics mostly come from Malaysia, and knitted fabrics are sourced from prestigious manufacturers in Turkey and Europe."
Athletes Who Embrace Bonifique
Bonifique has already attracted a notable clientele of professional athletes, including Aslan Karatsev, Yahor Yatsyk, and Dinara Safina, who have sported the brand during tournaments such as the US Open and Wimbledon. These athletes embody the active yet elegant spirit of Bonifique, and their partnership with the brand has helped solidify its status in the sport-chic fashion world.
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Personal Inspirations and Brand Evolution
Anastasiya is not only a designer but also a mother, and her life experiences continue to shape her work. “I’m currently fascinated by being an attentive mother to my lovely daughter and discovering hidden gems around the world,” she shares. This personal exploration helps inform Bonifique’s evolving designs, allowing her to incorporate influences from diverse cultures into her collections.
Despite the challenges of starting her own brand, Anastasiya has learned valuable lessons along the way. "The biggest lesson I've learned is to always think about the customer’s needs and comfort first," she reflects. Her advice to aspiring designers is simple but powerful: "Put your love into what you create, think about what’s best for you, your family, and friends. Don’t follow the crowd, be unique and diverse."
The Future of Bonifique
As Bonifique continues to grow, Anastasiya has her sights set on expanding the brand’s reach. "We would like to show the whole world our philosophy—the love we give to our travelers and athletes," she says. With a design process that Anastasiya describes as “a creative mess with a touch of team genius,” it’s clear that Bonifique is a brand driven by passion, innovation, and a unique perspective on fashion.
Whether it’s seeing more athletes don Bonifique on the world’s biggest courts or envisioning her designs on tennis legends like Maria Sharapova and Casper Ruud, Anastasiya remains committed to her vision of sport-chic elegance. And with Bonifique’s growing influence in both the fashion and sports worlds, it’s safe to say that this brand is one to watch.
