Fabletics, the activewear brand based in California, has initiated a 21-day fitness challenge that unites its TikTok and Instagram communities, aiming to inspire participants in reaching their New Year’s resolutions.
Alongside this campaign, Fabletics has introduced a dedicated collection designed for challenge participants.
Each piece is thoughtfully crafted to enhance various activities in the challenge, offering high compression items for intense routines, yoga sets providing both support and flexibility, and relaxed lounge styles suitable for post-workout relaxation on the sofa.
Fabletics will release new courses daily on their social media channels from established trainers and influencers as part of the #Fabletics21 Challenge, focusing on essential elements for a more active lifestyle.
Mark Ralea, General Manager Europe at Fabletics, mentioned, "As part of the #Fabletics21 campaign, we will not only provide theoretical background knowledge for a healthier, more active lifestyle but also offer practical workouts and online courses to help establish a new fitness routine. The challenge is open not only to VIP members but to everyone aiming to enhance their lifestyle, free of charge."
The offerings include intense home workouts, low-impact formats like yoga and Pilates, and running courses under #Fabletics21.
Seamless Fusion Low Impact Bra, £13 for VIPs, £44 for non-members
Seamless Fusion High-Waisted 7/8 Leggings, £19.20 for VIPs, £64 for non-members
