In 2018, Benedicte de Boysson embarked on a journey that would blend her aristocratic French heritage with a modern, global sensibility, culminating in the launch of her eponymous jewelry brand. Specializing in exquisite, limited-edition pieces crafted from 18kt gold, diamonds, and hand-carved colored stones, Benedicte has tailored out a niche in the world of high jewelry. Her signature creations—particularly the Long Sautoir Necklaces—embody the essence of quiet luxury, reflecting an everlasting elegance that is both timeless and versatile.
Rooted in the traditions of French "Haute Joaillerie," each piece is meticulously handcrafted in her French atelier, showcasing the unparalleled "Savoir-Faire" of the craft. Influenced by her life across Paris, Tahiti, Russia, Dubai, and Asia, as well as her rich cultural background, Benedicte infuses her designs with a sophisticated yet contemporary flair.
Her latest collection, Aphrodite Punk, exemplifies her unique approach, merging the natural beauty and healing virtues of stones with the opulence of luxury jewelry. Now based in Miami, Florida, Benedicte de Boysson continues to captivate a discerning international clientele, bringing a touch of French elegance to the everyday.
Benedicte de Boysson, the creative force behind her namesake jewelry brand, has always believed that design is a deeply personal process. This philosophy was nurtured by a mentor she met years ago, who became a guiding influence in her life and career."
Benedicte learned from her mentor that inspiration could come from anything—a color, a shape, or even a fleeting moment in a café. "I don't want to compare myself to a painter, but it's a similar process. I could be sitting in a café, and suddenly I have an idea. I put it down on paper. I'm inspired by everything I've lived in my life."
Her collections are a reflection of this diverse inspiration, each one telling a story of a different chapter in her life. Russia, where she once lived, influences some of her pieces with its rich history and opulence. The vibrant cultures of Central Asia, where she traveled extensively, bring a sense of adventure and mystique. The elegance of Middle Eastern aesthetics, shaped during her time in Dubai, also finds its way into her designs. Each collection is a testament to the places she has lived and the experiences that have shaped her.
Looking to the future, Benedicte plans to explore another personal connection—her roots in Tahiti. "We're going to do a collection about pearls because I was born in Tahiti in French Polynesia. It's all about my own experience, but I can get inspired by anything," she says. Her commitment to creating something glamorous, elegant, and distinctly feminine is unwavering. In a world where femininity and masculinity can often feel distorted, Benedicte believes in a return to the essence of these energies, much like the old couture houses of Christian Dior and Chanel once did. "It was all about elegance, whereas today, it's all about provocation. I'm going against that because it's not what I want for myself. And I'm sure I'm not the only one in this world."
For Benedicte, style is about being true to oneself. She believes that whether one is eccentric or conservative, the key is to remain respectful towards oneself."
“Styling is about being in alignment with who you are," she explains. In her view, provocation for the sake of attention misses the mark. Instead, she advocates for a style that is noticeable yet elegant, making a statement without falling into vulgarity.
This commitment to elegance is at the heart of Benedicte de Boysson's jewelry. Each collection is not just a series of pieces but a narrative, often accompanied by a mantra. One collection might focus on balancing the feminine and masculine, while another might enhance self-love and intuitions —always with a modern yet glamorous twist. Her designs are a response to the current fashion landscape, where she sees too much eccentricity. "I'm trying to do something that is modern, yet glamorous and stylish. I don't believe in too much eccentricity," she says.
Her favorite pieces, like the Samarkand hoops, embody this balance. "I'm a big fan of hoops. They are statement bulky pieces and also very stylish and glamorous."
Before launching her own brand, Benedicte had a background in luxury hospitality, which gave her an appreciation for high-end service and design. "I’ve always been fascinated with beautiful hotels, but I didn't have the passion for being a hotelier. I’m more passionate about staying in hotels than working in them," she admits with a laugh. Her time in Switzerland, a hub for jewelry and watches, deepened her understanding of craftsmanship. Working for the prestigious brand Chopard, she learned about the artistry behind luxury jewelry, which set the foundation for her own brand.
In the high-end jewelry business, many brands like Van Cleef & Arpels or Bulgari are known for their more conservative approach. However, Benedicte sees an opportunity to introduce her own touch, blending tradition with modernity. "I'm lucky enough to have a talent in creation, which I didn't know before. People around me always say I have good taste. I think it's a gift that helps creating art and shapes."
As she continues to evolve her brand, Benedicte stays in tune with her customers, yet she places her own taste and intuition at the forefront of her designs. "I pay attention to what my clients want, but more importantly, I listen to myself. I believe that if I like what I create and enjoy wearing it, people will enjoy wearing it as well”.
When asked about the fears she faced before launching her brand, Benedicte is candid. "If I had doubts, I would not have started. Trust me. The doubts came along the way with the challenges, ups and downs, and crises. But I think I was saved by my naivety—my lack of seeing the full pictures of the challenges that were coming."
Persistence and resilience have been her greatest lessons, and her advice to young designers echoes this sentiment. "Listen to your heart. Don't listen to anybody else but your heart. Keep being persistent, believe in your dream, and trust and have faith."
As Benedicte de Boysson continues to grow, she remains focused on expanding her brand, particularly online. "We're developing our online presence now, especially in the United States. We have a new line with pearls that is very close to my heart, and we’re launching a new platform soon."
While the details of future projects are still under wraps, one thing is clear: Benedicte de Boysson is committed to creativity, elegance, and staying true to her vision—a vision that continues to resonate with those who seek not just jewelry, but a piece of art that tells a story.
