In a major turning point for Italian luxury fashion, Prada has completed its acquisition of Versace in a deal worth approximately €1.25 billion. The formal transfer brings together two globally recognised houses that for decades defined contrasting styles, Prada with refined restraint, Versace with maximal erotic glamour, under a single umbrella.
The deal re-unites Versace with Italian ownership after several years under foreign parentage. Though the takeover had been rumoured for months and negotiations were closely watched across the industry, the confirmation of the acquisition signals a bold strategic shift by Prada Group.
Versace enters the group alongside Prada’s existing brands, preserving its distinctive identity and aesthetics. The new structure keeps intact the creative changes recently made at Versace: a fresh creative director, Dario Vitale, who took the reins in 2025 after Donatella Versace stepped back into the role of brand ambassador.
Why the move now? For Versace, the takeover promises renewed investment, access to Prada’s sophisticated production and distribution infrastructure, and a chance to stabilise after years of underperformance in an era where “quiet luxury” and minimalism have dominated. For Prada, acquiring Versace adds a dramatic, high-voltage design DNA to its roster, a contrast to its understated minimalism and the youth-driven energy of its subsidiary brand.
The ambition laid out by Prada’s leadership is clear: to preserve Versace’s flamboyant spirit while scaling it through disciplined execution. The deal is not about merging aesthetics, but about giving Versace the structural support to thrive in a shifting market without compromising what makes it distinctive.
As control passes from its previous owners, Versace faces both expectations and opportunity. The brand’s bold aesthetic, its maximal glamour and fearless identity, now backed by Prada’s resources, could mark the beginning of a renaissance that redefines what luxury and Italian style mean in the 2020s.
For consumers, insiders, and lovers of fashion storytelling, this acquisition rewrites the map. Two legacies now overlap, and the real intrigue lies not in the deal itself, but in what comes next: the creative dialogues, the collections, the reinvention of Italian luxury for a new generation.
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