ALPHA's 2024 showcase unveiled ten distinctivecollections by emerging talents from Denmark, Finland, Iceland, Norway, andSweden: Alex Luonto, Andreas Hermann Bloch, Anni Salonen, Idaliina Friman,Ingrid Pettersson, Kelly Konings, Liana Paberza, Ruusa Vuori, Thelma RutGunnarsdóttir, and Tilde Herold.
This year marked the second edition of theALPHA 1 Granary mentorship prize, featuring a one-year mentorship with 1Granary founder Olya Kuryshchuk.
ALPHA partnered with the iconic retaildestination Browns Fashion in which Anni Salonen was handpicked by CorinnaJoseph, Browns Fashion's Womenswear Buyer New Gen, to craft an exclusivecapsule collection for launch at Browns Fashion, along with ongoing support andmentorship.
The prestigious ALPHA Award was bestowed uponRuusa Vuori, who received a cash prize of 50,000 DKK, alongside a ceramic artpiece by Karl Monies and an all-expenses-covered study trip to UEDA College ofFashion in Osaka, Japan.
View images from their runway show below:
