Dior has opened their first beauty boutique in the United States in the fashion capital of New York. The store in SoHo’s, 109 Greene Street, is solely focused on fragrance and beauty. Although the design has particular references to the early beginnings of Dior as a brand, the design is inspired by the first Dior boutique in Paris, on 30 Avenue Montaigne, which was first opened in 1946. Within the store, when customers first enter, there will be an “adorned with a curated assortment of La Collection Privee Christian Dior fragrances, skin care, and make-up looks for the winter season." The fragrances that will be sold within the store feature some of the brands most iconic scents: Miss Dior, Jadore, and Dior Sauvage. The boutique will also contain beauty consultants who can give advice and aid customers around beauty and what to purchase.
