The Cruise collection of The Kering Flagship will take place in Florence, named
“Gucci Firenze” the Italian city, where Gucci was founded in the year 1921. This was
done to reconnect the brand's heritage and origin and to enhance the company’s
image. The collection will be by Sabato De Sarno, the creative director of Gucci and
fashion designer. This show will be the second cruise collection, following the last in
May last year in London. De Sarno believes that the city of Florence, “embodies
Italian craftsmanship and visionary creativity, while reaffirming contemporary vision,
deeply rooted in the brand’s heritage and lasting influence”. Gucci is one of the first
fashion brands to disclose what they will be planning to do for the cruise season,
Chanel being first.
