Last night, set against the backdrop of The Armory, Park Avenue in glitzy New York City, Mugler and H&M celebrated the forthcoming launch of their much-anticipated collection with a multifaceted event encompassing entertainment, music, performance, and fashion.
The event saw many Mugler muses and enthusiasts, such as Pamela Anderson, Charli XCX, Chlo Sevigny, Lourdes Leon, and Dominique Jackson adorned in head-to-toe designs by the illustrious Maison. The night revelled guests with a pop-up where guests could purchase the upcoming collection before the official launch and also saw performances from Shygirl, Amaarae, and Eartheater across three stages.
The performances were elevated by a runway show unveiling the full collection, creating an eclectic hybrid event that brought together sound, style, live performance, club culture, and dance. An after-party saw DJ sets by Bobby Beethoven, Goth Jafar, and Asmara at a subsequent after-party, and with over 800 guests in attendance at the main event, the night truly encapsulated the sense of diversity and inclusivity that is central to the Mugler ethos.
The Mugler x H&M collection launches online and in selected stores on May 11th.
